Ingest
Bring your top of funnel — purchased lists, ad-generated prospects, owned data — or have us run it. Millrace starts where your acquisition ends.
Millrace · The Lead-to-Meeting Platform
Your marketing ends. Millrace begins.
We staff, run and measure the machine between your marketing and your closers — and deliver live, qualified conversations with buyers who are ready to talk now. Not leads. Meetings.
- Exclusive markets
- Staffed end-to-end
- Performance-based
The Machine
From raw interest to a live conversation.
One integrated funnel — data refinement, a staffed call floor, and an instant hand-off to your sales team.
Refine & staff
Records are cleaned, deduplicated and scored. We source, screen, train and manage the remote call-center team that works them.
Dial & qualify
The custom Millrace dialer loads every record with context — property imaging, community tags, history — and drives qualified conversations.
Live transfer
The interested buyer connects live to your licensed closer — phone or instant Google Meet, calendar booking as fallback. Never a cold hand-off.
What you get
Everything between the click and the close.
Managed campaign operations
We run the top-of-funnel campaigns as part of the service — ad platforms, data purchases, outreach.
Personnel, end to end
Recruiting, screening, training, certification, scheduling and day-to-day management of the call floor.
Custom dialer platform
Built and managed for your offer — not rented by the seat.
Property & context imaging
Each record opens with the home and community intel your pitch needs. Solar-first build.
Your CRM stays yours
Native integration with the systems you already run — read-only where it counts.
Closer workflow
Instant hand-offs to your closers in Roam or Slack with the full contact context.
Analytics OS
Vendors, scripts, agents, DIDs, quality and compensation — one operating view.
Exclusive by contract
Your market, your leads. Never shared, never resold.
The Brains
Every call, scored. Every system, connected.
The Millrace analytics suite runs your call floor — performance with the denominator intact, from vendor to script to agent to DID, quality to compensation. Screens from a live deployment; names and details are illustrative.
Click any screen to enlarge — use ← → to browse.
The Floor
A dialer built for your offer — and managed for you.
- Agent workspace with property imaging and energy-community tags in every record
- Built-in scripting, dispositions and QA capture on every call
- Payroll-grade timekeeping — talk, wait and bridge time; pause and disposition excluded
- Read-only integrations: your systems of record stay authoritative
- We host it, run it and keep it fast. You never touch infrastructure.
The Hand-off
Your closer gets a buyer — not a lead sheet.
Instant hand-off
Direct message to the assigned closer in Roam or Slack with full contact context the moment the buyer is ready.
Live video launch
One-tap Google Meet for live virtual presentations — no dialing, no fumbling, no cool-down.
“I am ready” transfers
The closer signals readiness and the call connects live, on the spot, while intent is hot.
Automatic fallback
No closer free? The platform books the meeting into your CRM calendar instead of burning the lead.
Built for high-ticket, consultative sales.
- Residential Solar default build
- Roofing
- HVAC
- Windows & Doors
- Real Estate
- Coaching
- Luxury Travel
- Marine & Jewelry
Pricing
Millrace Direct — flagship deployment.
The whole system, run for you, licensed exclusively to your market. Performance is the deal — we win when your floor closes.
Questions, answered.
- What’s included in the retainer?
- The platform infrastructure — CRM hosting, dialer, automation, AI, analytics and closer workflow — plus staffing and management of your floor.
- What do you need from my team?
- Your licensed closers, your CRM of record, and your calendar. We do the rest.
- Can we keep our existing systems?
- Yes. Millrace integrates with the systems you already run — or hosts all of it for you.
Exclusive market license
$799/month
per market · + usage
Priced per market license — a three-market block is the minimum engagement.
Term6 months
Setup1× monthly retainer
Minimum3 markets · blocks of 3
TerritoryExclusive per market
- Included: platform infrastructure — CRM hosting, dialer, automation, AI, analytics, closer workflow
- Usage at cost: dial minutes, data, automation runs, AI usage, Roam seats — or connect your own accounts
- Performance fees: per qualified live-transfer presentation and per kept appointment — negotiated per market
See it live
Twenty minutes, your market.
We’ll walk the floor, the live transfers and the analytics — and tell you plainly whether Millrace fits your book.